How to Sell Your Gym / Fitness Studio Business
Gym valuations are driven by membership count, retention rates, and recurring revenue. Specialized studios (CrossFit, yoga, cycling) and multi-unit operations command premium prices.
EBITDA Multiple
2x – 5x
SDE Multiple
1.5x – 3x
Typical Revenue
$300K–$3M
Avg. Timeline
4–8 months
What Drives Gym / Fitness Studio Valuation
Buyers evaluating gym / fitness studio businesses focus on these key factors when determining what multiple to offer:
- Active membership count and monthly attrition
- Recurring revenue from memberships and autopay
- Personal training and secondary revenue streams
- Lease terms and facility condition
- Brand strength and community
- Equipment age and maintenance
Who Buys Gym / Fitness Studio Businesses
- Fitness franchise groups
- Multi-unit gym operators
- Individual operators and trainers
- Private equity (for larger multi-location)
Example: Gym / Fitness Studio Valuation
A gym / fitness studio business with $500,000 in EBITDA would typically be valued at:
Low estimate (2x)
$1.0M
High estimate (5x)
$2.5M
Use the Business Valuation Calculator with your actual numbers.